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Privacy Policy & Data Governance

Last updated: 23 February 2026

This privacy policy outlines how West Cap Ltd (trading as AISEO.uk) collects, uses, and protects your data. As a UK-based consultancy providing AI SEO audits, workflow automation, and strategic advisory services, we are committed to high standards of data governance and compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

West Cap Ltd (referred to as "we", "us", or "our") is the data controller responsible for your personal data. We are registered in England & Wales and operate the website aiseo.uk.

2. The Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, including:

  • Identity Data: Name and job title.
  • Contact Data: Email address and telephone number.
  • Technical Data: IP address, browser type, and location data (collected via cookies).
  • Business Data: Information regarding your organisation’s workflows, search objectives, and operational bottlenecks provided during audits or consultations.
  • Usage Data: Information about how you use our website and services.

3. How We Collect Your Data

  • Direct Interactions: You may give us your Identity and Contact data by filling in our "Book an Intro Call" forms or by corresponding with us by post, phone, or email.
  • Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment and browsing patterns.
  • Service Delivery: During the course of a 7-day Workflow Audit or AI SEO Audit, we may receive data necessary to perform the requested operational analysis.

4. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:

  • Performance of a Contract: To deliver the audits, consultancy, or implementation services you have requested.
  • Legitimate Interests: To improve our website, manage our relationship with you, and protect our business.
  • Compliance: To comply with a legal or regulatory obligation.

5. Data Security & Governance

Given our focus on AI Safety and Governance, we apply rigorous security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

  • We implement "Human-in-the-loop" frameworks for any AI-assisted processing.
  • We ensure that client data used for operational audits is handled within governed architectures and is not "leaked" into public AI training models.
  • Our operations are underpinned by Professional Indemnity and Cyber Liability insurance.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Your Legal Rights

Under UK data protection laws, you have rights including:

  • Access: The right to ask us for copies of your personal information.
  • Rectification: The right to ask us to rectify information you think is inaccurate.
  • Erasure: The right to ask us to erase your personal information in certain circumstances.
  • Restriction: The right to ask us to restrict the processing of your information.
  • Object to Processing: The right to object to the processing of your personal data.

8. International Transfers

We do not transfer your personal data outside the UK unless the destination country ensures an adequate level of protection, or we have put in place appropriate safeguards (such as Standard Contractual Clauses).

9. Third-Party Links

Our website may include links to third-party websites (e.g., LinkedIn). Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

10. Contact Us

If you have any questions about this privacy policy or our data protection practices, please contact us via the details provided on our Contact page.

Complaints: You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.